Black Friday: From the High Street to the Online Checkout

Nov 12, 2024

[IMAGE SOURCE Iftikhar alam]

Black Friday has evolved massively over the years. Not too long ago, it was all about early morning queues and that mad dash through the shops, hoping to grab the best deals before they disappeared. People would camp outside stores or arrive at dawn, determined to snag huge discounts on everything from gadgets to holiday gifts. The thrill of in-store Black Friday was part of the tradition, with crowded aisles, overflowing baskets, and the occasional TV news clip of the chaos.

These days, however, the experience is far from a high-street rush. With most of the deals online now, Black Friday has become a digital affair, and it's made the whole process a lot more relaxed. Retailers kick off their sales early—sometimes weeks in advance—giving people time to browse deals from the comfort of their own homes. Instead of fighting over the last item on the shelf, we’re now refreshing webpages or clicking through apps, often getting the same, if not better, bargains without leaving the sofa.

For many, it’s a welcome change. Online shopping has opened up Black Friday to everyone, making it less about queuing and more about ease and convenience. While there’s something nostalgic about the old hustle and bustle, the way Black Friday has adapted means we can find great deals without any of the hassle—and it seems like this digital trend is here to stay.

And for anyone eager to get a head start on this year’s deals, browse our Black Friday luggage and travel bag offers here!